LAM Plan, Screeching Weasel and Local Marketing

Greetings all,

At LAM Plan, we’ve decided that every Monday we will release a YouTube video clip of one of our favourite songs. This week we feature Screeching Weasel’s “Cool Kids”. By the way the stick figure video clip was produced as a result of a media project that apparently received an “f” for fail.

Whilst we believe that those in the know about Local Marketing are part of a “real cool club” we welcome with open arms other business people wanting to learn more about this fine art form. Check out the training dates for our Local Marketing Uni and call me on +61 417 060 833 for further details.

Hope you enjoy the clip!

Best regards,
Greg Mullane

Local Marketing Training Dates Announced!

Greetings all,

We’ve received a number of enquiries about the proposed dates for the LAM Plan Local Marketing Uni intensive one day training sessions. For the course objectives check out the Local Marketing Uni page. The dates have now been finalised as follows;

Wednesday 28th April 2010 Sydney

Tuesday 4th May, 2010 Melbourne

Thursday 6th May, 2010 Brisbane

Friday 7th May, 2010 Sydney

Tuesday 11th May, 2010 Adelaide

Thursday 13th May, 2010 Perth

Tuesday 18th May, 2010 Auckland

Wednesday 19th May, 2010 Wellington

Thursday 20th May, 2010 Christchurch

Tuesday 25th May, Singapore

Thursday 27th May, Bangkok

Duration: 1 day
Times: 0900 AM – 5PM. Lunch 12-1 PM.
Venue: You supply a suitable training room or attend one of our public training courses that will have a number of companies in attendance.
Catering: Coffee, tea, water and a light lunch will be provided

Corporate Training Course Cost: $3000 plus GST per course for up to 6 people (at your premises)
Public training course cost: $795 including GST per person (at a centrally located city training facility). For a limited time LAM Plan is offering 30% off for group discounts of two or more. Contact Greg Mullane on +61 417 060 833 or 0417 060 833 for details. 

Maximum number per course: 12 students

Email enquiries: gmullane@lamplan.com.au

Telephone enquiries and bookings: +61 417 060 833 or 0417 060 833

Five Signs your Local Marketing Needs a Tune Up

Greetings all!

Local marketing is a powerful tool that can help any business generate leads and close new business at a local level. It is an unreasonable expectation to think that most business people will be highly skilled in the fine art of local marketing so here’s a quick snapshot of some pointers that may indicate that your local marketing could do with a tune up…

1.Your business is mono-tactical in its approach to generating leads and winning new business. This is quite common – especially amongst small businesses. For example a local plumber may advertise in the local classifieds to generate 100% of his leads and sales. Some companies may use a handful of local marketing tactics. The point here is that your business will go from strength to strength if it increases the actual number of local marketing tactics used.

2.Your company doesn’t have a local marketing budget allocated but instead will look at opportunities as they arise. This is another popular approach amongst franchisees and small businesses.  The key here is that there is no pro-activeness in funding and executing local marketing strategies on a regular basis. Imagine the possibilities that arise when you regularly allocate funds to local marketing programs.

3. Your firm is oblivious to peaks and troughs in your revenue cycle and schedules local marketing activities without thinking about the impact they may have at various times of the year. Just as you wouldn’t dare plant carrots in June because they won’t grow, there my be times during the year when local marketing will have a minimal impact on your target market whilst at other times clients will be falling all over themselves to do business with you. Identifying these cycles and making the most out of them is the key to being successful.

4.Your company doesn’t track the return on investment it gets from any local marketing activity that it implements. This is possibly the biggest local marketing sin a business can commit. Without a formal review of the success of local marketing activities undertaken a company can’t realistically make a well considered decision to replicate or reject a tactic that it has used.

5.Your business doesn’t have a formal, conscious plan that incorporates the use of other people’s people and other people’s money. Your suppliers, local business associations, sponsorship properties and even charitable organisations have much power in being able to assist you in successfully marketing your business throughout your local territory. By identifying ways to use other people’s people, money, resources, advertising, business relationships, time and capital a company can expand its local marketing capability and reach.

So there you have it – some common local marketing mistakes that franchisees and small businesses tend to make and some of the ways to overcome them. By addressing one or more of these five areas a company can positively impact the number of leads and new sales it can attract through local marketing activities.

Greg Mullane,

LAM Plan Marketing Manager