“Local Marketing Secrets Cracked!” Now Available

Greetings all,

Shhh…. don’t tell a soul because I really haven’t launched this book yet but I can tell regular readers of this column that the long awaited “Local Marketing Secrets Cracked!” is now available for purchase at the following Bookpal link;

www.tinyurl.com/2949v6l

It will take another 4 to 6 weeks for the book to be listed on amazon.com and the media and associated launch should take place by mid-August (to coincide with the recently announced training sessions) but you can purchase your own copy today at the above link.

If you would like to get a taste of what you can expect in the book you can download a free section of it at this link;

www.lamplan.com.au/free-report/

Amongst many other Local Marketing hints, tips and tricks the book discloses;

• How to unlock the complex DNA of your local territory by analysing 25 key elements that can be exploited to generate fresh leads and new sales
• 35 features that determine when, and when not to, spend your local marketing dollars
• 7 common local marketing budget errors and how to turn them into massive opportunities
• 11 sources of other people’s people and other people’s money, 9 reasons why entities would allow you access to them and 19 ways they could help your local marketing efforts at no cost to your business
• A 5 step process to access other people’s people and other people’s money
• A comprehensive listing of above-below-through and across-the line marketing tactics
• The correct approach to local sponsorships that maximises your return on investment
• A local internet marketing strategy underpinned by 3 key reasons why people use the web
• The 2 fundamental tools that outrageously successful local marketing plans can’t be without

Purchasers of the book will also have exclusive access to an online library of cutting edge local marketing resources including templates that you can steal, edit and instigate today!

I really hope you enjoy reading the book as much as I had so much fun in putting it together.

Best regards,

Greg Mullane

Local Marketing Uni Training Dates

Greetings all,

We’ve received a number of enquiries about the proposed dates for the LAM Plan Local Marketing Uni intensive one day public training sessions. For the course objectives check out the Local Marketing Uni page. The dates have now been finalised as follows;

Tuesday 17th August 2010 Sydney

Wednesday 18th August 2010 Revesby

Tuesday 24th August, 2010 Melbourne

Tuesday 31st August, 2010 Brisbane

Please note that LAM Plan intends to also run Corporate training sessions to coincide with these dates so feel free to lock preferred dates in now.

Duration: 1 day
Times: 0900 AM – 5PM. Lunch 12-1 PM.
Venue: You supply a suitable training room or attend one of our public training courses that will have a number of companies in attendance.
Catering: Coffee, tea, water and a light lunch will be provided

Corporate Training Course Cost: $3000 plus GST per course for up to 6 people (at your premises)
Public training course cost: $795 including GST per person (at a centrally located city training facility). For a limited time LAM Plan is offering 30% off for group discounts of two or more. Contact Greg Mullane on +61 417 060 833 or 0417 060 833 for details. 

Maximum number per course: 12 students

Email enquiries: gmullane@lamplan.com.au

Telephone enquiries and bookings: +61 417 060 833 or 0417 060 833

Local Marketing, Search Tempo and SEO Podcast

Greetings,

The other day I was lucky enough to have Search Engine Optimisation expert John Hacking from Brisbane based SEO company, Search Tempo, in the LAM Plan studios and I was able to spend some time quizzing him about how to improve a website’s ranking in Google.

Quite frankly I was amazed with John’s ability to explain a detailed and quite complex topic such as SEO in simple and easy to understand terms. I also found that the hints, tips and tricks that he points out in the podcast below are easily actionable by any local marketer trying to improve their Google ranking performance.

Anyway, pour yourself a cup of coffee, kick off you shoes, sit back, relax and enjoy the show…

Best regards,
Greg