Local Marketing, LAM Plan and Greg Mullane’s Podcast

August 16, 2010 by Greg Mullane  
Filed under Podcasts

Greetings,

It’s time once again to sit back, relax, kick off your shoes and share a few minutes learning a little bit more about one of LAM Plan’s favourite topics – Local Marketing.

In this podcast, Search Tempo’s John Hacking interviews LAM Plan’s Greg Mullane who shares some tips about unlocking the DNA of your local area, how to get access to other people’s people and other people’s money and some common mistakes companies make with local marketing.

Greg also outlines his ten top tips on how to put some spark into your business’s local marketing plans.

“Local Marketing Secrets Cracked!” Media Release

“Local Marketing Secrets Cracked!” helps you demystify local marketing and gives you a set of awesome marketing tactics that you can deploy immediately to generate quality sales opportunities in your local area.

Local marketing guru Greg Mullane has helped numerous businesses attract new clients through his street-wise, local marketing strategies.

“I’ve watched businesses thrashing the same outdated local marketing tactics that continually fail to produce massive outcomes. I’m passionate about the enormous potential of local businesses to deploy high impact, laser focused local marketing strategies to drive an avalanche of new leads and sales and this was my inspiration to write “Local Marketing Secrets Cracked!” Mullane said.

The book reveals everything a small business owner, franchisor, franchisee or a regional manager of a major corporation needs to know about developing marketing campaigns that will generate leads and sales in the confines of their local territory.

It divulges how to align your strategy with the local area by unlocking its DNA, the importance of identifying peaks and troughs in demand and the tricks behind spending your local marketing budget wisely. Recognising not all businesses have wads of cash to throw at local marketing, the book also discusses the powerful exploitation of other people’s people and other people’s money for mutual gain.

“I’m a firm believer in the old adages “the universe rewards activity” and that “the skill to do
comes of doing”. It’s not enough to just read “Local Marketing Secrets Cracked!” Your business
needs to take action to get results. If you follow the principles in my book and take action, you have
enormous potential to produce a king-tide torrent of fresh local leads and clients direct to your
door.”

“Local Marketing Secrets Cracked!” is available for order at any Angus & Robertson store, Australia wide or online at www.tinyurl.com/2949v6l

Click on the “Sponsorship Secrets” banner to the right of this post to download a free sample of the book’s content.