After over 25 years experience in marketing and sales in a variety of industries in both large and small companies the founder of LAM Plan decided to dissect and document a formula for local marketing success.
Being a keen believer in the power of corporate outposts and entrepreneurial franchisees he recognised that these were characterised by very high levels of enthusiasm but rarely the appropriate skills and knowledge to execute a comprehensive local marketing plan capable of systematically generating leads and winning new business.
LAM Plan will provide local marketing inspiration to corporations and franchises, reaching out through training, presentations, tools, workshops and consulting services. It will provide local marketing expertise to corporations throughout Australia, New Zealand, Asia, Canada, USA and Europe.
Our mission is to provide a superior, yet simplified and replicable, local marketing system to corporations and franchises initially across Australia, New Zealand and Asia which will promote smarter ways of generating opportunities and winning new business and will result in increased profitability and improved return on investment performance.