“Local Marketing Secrets Cracked!” Now Available

Greetings all,

Shhh…. don’t tell a soul because I really haven’t launched this book yet but I can tell regular readers of this column that the long awaited “Local Marketing Secrets Cracked!” is now available for purchase at the following Bookpal link;

www.tinyurl.com/2949v6l

It will take another 4 to 6 weeks for the book to be listed on amazon.com and the media and associated launch should take place by mid-August (to coincide with the recently announced training sessions) but you can purchase your own copy today at the above link.

If you would like to get a taste of what you can expect in the book you can download a free section of it at this link;

www.lamplan.com.au/free-report/

Amongst many other Local Marketing hints, tips and tricks the book discloses;

• How to unlock the complex DNA of your local territory by analysing 25 key elements that can be exploited to generate fresh leads and new sales
• 35 features that determine when, and when not to, spend your local marketing dollars
• 7 common local marketing budget errors and how to turn them into massive opportunities
• 11 sources of other people’s people and other people’s money, 9 reasons why entities would allow you access to them and 19 ways they could help your local marketing efforts at no cost to your business
• A 5 step process to access other people’s people and other people’s money
• A comprehensive listing of above-below-through and across-the line marketing tactics
• The correct approach to local sponsorships that maximises your return on investment
• A local internet marketing strategy underpinned by 3 key reasons why people use the web
• The 2 fundamental tools that outrageously successful local marketing plans can’t be without

Purchasers of the book will also have exclusive access to an online library of cutting edge local marketing resources including templates that you can steal, edit and instigate today!

I really hope you enjoy reading the book as much as I had so much fun in putting it together.

Best regards,

Greg Mullane